How to Grow & Monetize Your Audience with Digital Marketing
Not currently enrolling
Fully Online, 8 weeks Access
Instructor: Sharon Panelo
- Reach more people with your art
- Develop an engaged community
- Optimize your marketing funnel to convert more customers
At a Glance
Not currently enrolling
I love the course. The instructor makes complex marketing concepts simplistic and manageable for busy entrepreneurs. Thank You!
On-Demand courses are fully online and self-paced with 8 weeks access to course materials.
Fit into ANY schedule
Creatives and entrepreneurs are BUSY people—and we get that! Traditional business training can be hard to fit in between meetings and launches, but with a Parsons Entrepreneur Academy On-Demand course, YOU set the schedule! Access course material on-the-go, on any device, and learn on your own time.
8 weeks access
Sometimes things just come up. Whether it's an unexpected opportunity (go you!) or a mad dash to get a big client project finished, one thing you DON'T need to worry about is your Parsons Entrepreneur Academy course. Because you get 8 weeks access and can go at your own pace, it’s easy to finish your lessons even when life gets busy.
The business knowledge you need WHEN you need it
Starting and running a business is an ever-shifting and evolving task. Self-directed courses give you the freedom to jump around the modules to lessons you need in your business NOW. And with 8 weeks access to course material, you can revisit lessons if you need a refresher or encounter new scenarios in your business.
Your full syllabus
Module 1: Introduction to Digital Marketing
Module 2: Conduct Research & Set SMART Goals
Module 3: Establish Your Audience
Module 4: Select Your Channels
Module 5: Design Your Content Strategy
Module 6: Build Your Online Authority
Module 7: Grow, Engage & Convert Your Social Followers
Module 8: Publish & Measure Like a Pro
Meet your instructor
Your instructor Sharon Panelo
Sharon Panelo is an award-winning social and digital brand strategist with 10 years of agency experience crafting stories & strategy for the world’s most iconic brands including MasterCard, Michael Kors, McKinsey & Co., Viacom/MTV Networks, Oscar Health, General Mills, Chandon, Prada, L'Oréal, and Rolex.
As VP Strategy Director of McCann NY, she co-founded the agency’s first social media discipline and branded content studio. As a speaker, she’s presented on brands, culture, and career strategy for Social Media Week, AdWeek at The New York Times, Sweathead, and the We Are Next podcast. She’s been featured as an Industry Hero by Miami Ad School and is the strategist Resident Mentor for June 2020 for LGBTQIA+ and multicultural professionals. Ms. Panelo holds an M.S. Strategic Communications from Columbia University. She is based in New York City, and available everywhere.
brand strategist | marketing expert | social media & content marketing strategy
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Your creative work has the power to impact so many people. Let us give you the tools and skills you need to spread your message.