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How to Grow & Monetize Your Audience with Digital Marketing

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Learn how to promote your creative work, grow your audience, and create awareness for your business! By the end of the course, you'll have a marketing funnel and content plan to draw in your target audience and sell your work.

How to Grow & Monetize Your Audience with Digital Marketing

-

Learn how to promote your creative work, grow your audience, and create awareness for your business! By the end of the course, you'll have a marketing funnel and content plan to draw in your target audience and sell your work.
what you'll learn
syllabus
your instructor
 

How to Grow & Monetize Your Audience with Digital Marketing

Not currently enrolling

Fully Online, 8 weeks Access

Instructor: Sharon Panelo

  • Reach more people with your art
  • Develop an engaged community
  • Optimize your marketing funnel to convert more customers

Promote your business and create awareness for your creative work

The rise of social media has created incredible opportunities for you to create awareness, communicate with, and sell directly to your customers. This course will explore all the ways you can communicate with your audience consistently across multiple channels authentically and efficiently.

You’ll learn how to leverage multiple different platforms and tools - across social media and the web - to reach the RIGHT customers who will truly support your creative work and your business.

Together, we’ll go through the entire marketing funnel and optimize each step of the way. When you come out of this course, you’ll have a thriving social scene that keeps your audience engaged and interested, an optimized website that’s built to attract and convert customers, and a funnel in place for converting visitors and fans into paying customers.

You’ll learn how to speak to your audience on social media and the web, and promote yourself in a way that doesn’t feel like intrusive advertising. You’ll learn how to use video to relate to your audience, and you’ll learn how to integrate all your marketing efforts to make your funnel easy to manage as a small business owner.

 

At a Glance

On-Demand

Not currently enrolling

  • 8 hours of on-demand video lectures available online on any device
  • Learn from a practicing marketing expert and strategist
  • Learn practical, apply-immediately marketing tips
  • Supplementary resources and workbook
  • 8 weeks access to course materials

What you'll learn

  • Identify your brand's unique purpose and discover your ideal customers. 
  • Improve and optimize your website and SEO so you can reach more people who love your work and get more customers.
  • Learn how to use analytics effectively and efficiently so you can keep track of key performance indicators and start seeing meaningful progress and growth.
  • Identify and focus on the social media platforms that will get your work in front of your ideal customer base and develop a strategy to convert them to customers online.
  • Develop a content marketing strategy to utilize authentic and valuable content to draw more people into your world and create awareness for your products or services.
  • Discover how you can use online display advertising authentically to create more reach and recognition for your work and your business.
  • Explore a range of digital marketing formats and platforms including: digital video, social media, mobile, multi-channel integration, and more.

What you'll learn

  • Identify your brand's unique purpose and discover your ideal customers. 
  • Improve and optimize your website and SEO so you can reach more people who love your work and get more customers.
  • Learn how to use analytics effectively and efficiently so you can keep track of key performance indicators and start seeing meaningful progress and growth.
  • Identify and focus on the social media platforms that will get your work in front of your ideal customer base and develop a strategy to convert them to customers online.
  • Develop a content marketing strategy to utilize authentic and valuable content to draw more people into your world and create awareness for your products or services.
  • Discover how you can use online display advertising authentically to create more reach and recognition for your work and your business.
  • Explore a range of digital marketing formats and platforms including: digital video, social media, mobile, multi-channel integration, and more.

Amber L.

I love the course. The instructor makes complex marketing concepts simplistic and manageable for busy entrepreneurs. Thank You!

Julianna D.

Sharon is thorough and thoughtful and the course works for entrepreneurs on all levels from start-ups to successful businesses. Anyone who wants to up their views and/or move potential leads to the sales or repeat buyer column will learn how to create the roadmap to get there. Thanks for offering this course!

Barbara C.

At first, I thought I might be putting the cart before the horse, taking this course prior to the launching of my website and social media. But I think this is not the case. Some of the information I learned will be very important in the choices I make when setting things up.

Why On-Demand?

On-Demand courses are fully online and self-paced with 8 weeks access to course materials.

Fit into ANY schedule

Creatives and entrepreneurs are BUSY people—and we get that! Traditional business training can be hard to fit in between meetings and launches, but with a Parsons Entrepreneur Academy On-Demand course, YOU set the schedule! Access course material on-the-go, on any device, and learn on your own time.

8 weeks access

Sometimes things just come up. Whether it's an unexpected opportunity (go you!) or a mad dash to get a big client project finished, one thing you DON'T need to worry about is your Parsons Entrepreneur Academy course. Because you get 8 weeks access and can go at your own pace, it’s easy to finish your lessons even when life gets busy.

The business knowledge you need WHEN you need it

Starting and running a business is an ever-shifting and evolving task. Self-directed courses give you the freedom to jump around the modules to lessons you need in your business NOW. And with 8 weeks access to course material, you can revisit lessons if you need a refresher or encounter new scenarios in your business.

Your full syllabus

Meet your instructor

Your instructor  Sharon Panelo

Sharon Panelo is an award-winning social and digital brand strategist with 10 years of agency experience crafting stories & strategy for the world’s most iconic brands including MasterCard, Michael Kors, McKinsey & Co., Viacom/MTV Networks, Oscar Health, General Mills, Chandon, Prada, L'Oréal, and Rolex.

As VP Strategy Director of McCann NY, she co-founded the agency’s first social media discipline and branded content studio. As a speaker, she’s presented on brands, culture, and career strategy for Social Media Week, AdWeek at The New York Times, Sweathead, and the We Are Next podcast. She’s been featured as an Industry Hero by Miami Ad School and is the strategist Resident Mentor for June 2020 for LGBTQIA+ and multicultural professionals. Ms. Panelo holds an M.S. Strategic Communications from Columbia University. She is based in New York City, and available everywhere.

brand strategist  |  marketing expert  |  social media & content marketing strategy

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