How to Grow & Monetize Your Audience with Digital Marketing
How to Grow & Monetize Your Audience with Digital Marketing
Course Starts: Immediately
Instructor: Sharon Panelo
- Reach more people with your art
- Develop an engaged community
- Optimize your marketing funnel to convert more customers
Amber L.
I love the course. The instructor makes complex marketing concepts simplistic and manageable for busy entrepreneurs. Thank You!
Your full syllabus
Module 1: Introduction to Digital Marketing
Module 2: Conduct Research & Set SMART Goals
Module 3: Establish Your Audience
Module 4: Select Your Channels
Module 5: Design Your Content Strategy
Module 6: Build Your Online Authority
Module 7: Grow, Engage & Convert Your Social Followers
Module 8: Publish & Measure Like a Pro
Meet your instructors

Your course author Sharon Panelo
Sharon Panelo is an award-winning social and digital brand strategist with 10 years of agency experience crafting stories & strategy for the world’s most iconic brands including MasterCard, Michael Kors, McKinsey & Co., Viacom/MTV Networks, Oscar Health, General Mills, Chandon, Prada, L'Oréal, and Rolex.
As VP Strategy Director of McCann NY, she co-founded the agency’s first social media discipline and branded content studio. As a speaker, she’s presented on brands, culture, and career strategy for Social Media Week, AdWeek at The New York Times, Sweathead, and the We Are Next podcast. She’s been featured as an Industry Hero by Miami Ad School and is the strategist Resident Mentor for June 2020 for LGBTQIA+ and multicultural professionals. Ms. Panelo holds an M.S. Strategic Communications from Columbia University. She is based in New York City, and available everywhere.
brand strategist | marketing expert | social media & content marketing strategy
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Make Meaning
Your creative work has the power to impact so many people. Let us give you the tools and skills you need to spread your message.