What you'll learn
- Monetization strategies that will build trust and take people from social media follower to paying customer.
- How to build a monetization plan for your specific business that brings in reliable, growing income.
- How to position yourself as a thought leader and build authority in your industry.
- How to build an audience the SMART way by targeting influencers to increase your marketing reach.
- How to identify your ideal customer avatar and SELL to them.
- How to create a content marketing plan of targeted, unmissable content.
- How to test the viability of your product and service ideas.
Who is this masterclass for?
Solo Entrepreneurs
You’ve started a business! Maybe it’s still just you, or maybe you have a small team, but while your product or service might be awesome, you’re struggling to monetize and grow. This course will show you how to create a personal brand that will position you as the go-to in your niche, so you can build an engaged audience and attract new marketing and sales opportunities that will make your business thrive.
Creative Professionals
As a manager or employee you have SO much to offer your industry, but while you have the expertise, you struggle to turn it into useful content that will help you stand apart. This course will help you build an audience and paint yourself as an authority in your industry and a thought leader so you can secure more opportunities for yourself both inside and outside your organization.
Content Creators
You’re already building an audience around your passion on social media, but even if your work is a side hustle for now, you have big dreams of building a business to monetize your creativity! This course will help you create a strategic plan to make a name for yourself and position yourself to bring in business opportunities you can monetize.
July 1 - 24
3 week Masterclass plus lifetime access to course materials — $420
Your instructor Paul C. Brunson
I’m a serial entrepreneur, television host, and columnist whose specialty lies in teaching others professional and social skills. An internationally recognized expert in interpersonal relationships, personal development, and entrepreneurship, I currently serve as a featured business columnist for USA Today, co-host of UK’s Celebs Go Dating, and Married at First Sight television shows, and host of the Better with Paul podcast and event series.
Major media outlets throughout the world, such as Good Morning America and The New York Times in the U.S., The Guardian, and Sunday Brunch in the UK, and The Jamaican Observer and TVJ in Jamaica have sought my insights on everything from finding love to pursuing an entrepreneurial passion.
The heart of my work is centered on impacting lives through mentorship and developing a new generation of servant-leaders with a desire to change the world. I am the founder and chair of “Give Love, Build Hope” – a non-profit organization dedicated to transforming schools in rural areas of the Caribbean. A proud second generation son of Jamaica, my greatest achievements are in his roles of husband and father. When I’m not serving the world, I’m serving my family – likely with a Red Stripe beer in one hand and a good book in the other.
entrepreneur | coach | speaker | writer
Live + interactive workshops
Join your fellow learners on Zoom for live group workshops led by Paul Brunson. Expect interactive feedback, personal time with Paul to ask questions, group breakout rooms for brainstorming and collaboration, concrete and practical action items, and guest speakers!
Kickoff Workshop with Paul C. Brunson
Saturday, July 9 10AM-1PM EDT
In this first workshop, we'll break down how to create a thought leader brand. There will be Q&A, breakout rooms, and mastermind moments to work on your own personal brand and get live feedback.
Live Case Study with Luvvie Ajayi
Saturday, July 23 10AM-1PM EDT
We'll welcome author, speaker, and thought leader Luvvie Ajayi for a live case study and interview! See first hand how a thought leader strategy is implemented and work with your peers to brainstorm your own strategy.
Monetization Workshop with Paul C. Brunson
Sunday, July 24 10AM-1PM EDT
In this final sprint, you'll work together with Paul and your peers to develop ways to monetize your work and the personal brand you've been developing throughout the masterclass. You'll come away with a concrete monetization plan you can implement right away.
July 1 - 24
3 week Masterclass plus lifetime access to course materials — $420
All that and MORE!
We got your bonuses! When you sign up, you also get exclusive bonuses designed to help you make the most of this masterclass experience.
Join a Community of Creatives
Get free, lifetime access to the Parsons Entrepreneur Academy Network, a private networking community built FOR creatives, BY creatives.
- Grow your network
- Get feedback & advice
- Stay inspired & accountable
Get an Action-Oriented Workbook
Come away from the masterclass with a finished workbook filled with practical tools you can use in your business.
- SWOT analysis template
- Content marketing plan template
- Monetization plan template
Supplemental Digital Marketing Course
Get free access to a go-at-your-own-pace digital marketing course (worth $297!) with everything you need to know about:
- Social media strategies
- Email marketing
- SEO
Got questions?
When does the masterclass start?
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How long do I have access to the masterclass?
Do I have time for this masterclass?
Do I have to attend all the live workshop sessions?
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Do I have to share my assignments with the group or participate in discussions?
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Sign up and join the Masterclass: Creating and Monetizing Your Personal Brand
July 1 - 24
3 week Masterclass plus lifetime access to course materials — $420
