Mexican-American CEO Sandra Velasquez is a bona fide, tug-at-your-heart, success story.
She launched her luxe cactus-based botanicals brand during the pandemic (when even her own parents thought she was nuts) and is now slated to bring in a sweet half a million dollars in revenue.
But things weren’t always easy for this single mama and lead singer. Sandra was a longtime musician who was juggling parenting, musical gigs, and her day jobs (PLURAL) when she discovered soapmaking and started dreaming of creating her own bath and body brand. She had her “a-ha” moment back home in San Diego eating her mother’s eggs and nopal (cactus.) Cactus has similar healing properties as aloe vera but was often overlooked—until now. Sandra recognized the power of this native, regenerating, and unsung plant and made it the centerpiece of her bath and body business, Nopalera.
She was ready to launch when the pandemic hit, but she pushed through anyway. And soon, ...
We are looking for the next Latina mogul-in-the-making, and we've partnered with Eva Longoria, America Ferrera and a few other folks to help us find her.
First, some stats--courtesy of our friends at Support Latino Business:
This is why we are so proud and excited to announce JEFA NATION, a contest to support Latina entrepreneurship launching on the third annual Support Latino Business Day, which is today: September 14, 2021.
In order to be eligible,...
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