How to Sell Your Creative Work

Next Instructor Led Program Starts: 2/3/2022

Course Author: Phaon Spurlock

Build an online store that SELLS
Optimize your e-commerce system for growth
Get more people to your website and online shop

Let's RETHINK E-Commerce!

What would more sales mean for your business? Would it mean more creative freedom? More independence to pursue your vision as a business owner? More financial stability?

For creative entrepreneurs, e-commerce is not just about the money. Because for you, it’s personal! Those sales are a direct indication that people appreciate and love what you create.

In this course, you’ll learn how to turn your online store into a conversion machine with opt-in pop-ups, introductory offers, testimonials and reviews, and a seamless checkout experience—all to help guide your customers towards a purchase, and repeat purchases!

We’ll make e-commerce FUN with real-world examples and case studies of proven e-commerce and marketing strategies that you can immediately apply to your own business. So when you come out of this course, you’ll have a unified brand image, a compelling content marketing plan, an email marketing strategy, and a high-converting online store.

Whether you’ve been dreaming of starting an online shop, or you’ve been selling your creative work online for years, this course will help you get MORE SALES.

At a Glance

Instructor Led

$897

Program Start: February 3, 2022

Live sessions with course authors and practitioners
8 hours of on-demand video lectures
A private online community to network with peers
Supplementary resources, articles, and downloads
8 weeks of access to course materials
Digital certificate of completion

Enroll

On-Demand

$297

Program Start: February 3, 2022

Immediate access to 8 hours of on-demand video lectures
Supplementary resources
8 weeks of access to course materials

Enroll

what you'll learn

syllabus

your instructor

What you'll learn

Get acquainted with today’s many e-commerce models and identify the best model for your unique business.
Learn how to make your mark by establishing a memorable brand that will stand out in the market.
Build a high-converting e-commerce website and online shop that optimizes the shopping experience.
Learn how to get more people to your e-commerce site with social media and content marketing strategies built around your awesome products.
Use email to nurture your customers and potential customers. Together we’ll talk about automation funnels, cart abandon emails, and other email tools that will help boost your conversions.
Discover ways to use partnerships to get your business in front of a wider audience. We’ll look at different partnership models available to you and how you might structure a partnership deal.
Learn how to understand your site’s analytics and set success benchmarks to scale your business.

What you'll learn

Get acquainted with today’s many e-commerce models and identify the best model for your unique business.
Learn how to make your mark by establishing a memorable brand that will stand out in the market.
Build a high-converting e-commerce website and online shop that optimizes the shopping experience.
Learn how to get more people to your e-commerce site with social media and content marketing strategies built around your awesome products.
Use email to nurture your customers and potential customers. Together we’ll talk about automation funnels, cart abandon emails, and other email tools that will help boost your conversions.
Discover ways to use partnerships to get your business in front of a wider audience. We’ll look at different partnership models available to you and how you might structure a partnership deal.
Learn how to understand your site’s analytics and set success benchmarks to scale your business.

Your full syllabus

Module 1: The E-Commerce Ecosystem and How YOU Fit Within It

Module 2: E-Commerce Business Models

Module 3: Product Testing and Branding

Module 4: How to Design Your Online Store

Module 5: E-Commerce and Marketing (Yes, They Go Hand-in-Hand!)

Module 6: The POWER of Email Marketing

Module 7: How to GROW Your Online Store with Partnerships

Module 8: Analytics, Tracking, and Scaling Your Online Store

Meet your instructor

Your course author Phaon Spurlock

Phaon Spurlock is a marketing professional, serial entrepreneur, speaker, college adjunct instructor and Forbes featured lifestyle writer. He is the owner of Prototype MKTG, BKLYN LEAGUE, and LuxuriousPROTOTYPE. His 15 years of experience in marketing has led him to work across several different industries, including finance, non-profit and entertainment/media. His passion for marketing inspired him to start Prototype MKTG, a creative agency that focuses on digital, experiential and multicultural. Through his speaking engagements, courses and consulting, he has had the opportunity to teach digital marketing to various people across different career backgrounds.

Phaon has been featured in Forbes, Black Enterprise, Men’s Health, NBC and a host of other different publications.

He’s a graduate of Southeastern Louisiana University and an EMBA student at Quantic School of Business and Technology.

entrepreneur | marketer | speaker | writer

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More SALES isn't about luck. YOU make it happen!

There are people out there ready to pay for your creative work and services. Let us help you build a strategy that puts you in control of your sales!

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How to Sell Your Creative Work