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Katheryn Thayer

Book a 60 minute mentoring session with Katheryn Thayer

Get in touch for help with defining your brand voice, organizing website copy, creating content strategies, drafting PR emails, generating name ideas, creating style guides, and other words-adjacent needs.

I started my career at Forbes, where I wrote about art, design, and technology and crafted content for dozens of large-scale, multi-channel content marketing campaigns, working my way up to Deputy Director of the Special Features team. I then went to Kickstarter, where I currently serve as Brand Content Director. My work there has helped hundreds of creators tell stronger stories, reach wider audiences, and raise more money. I've defined Kickstarter's brand voice, creating our brand style guide in close collaboration with our Art Director, and widened our reach through content partnerships with Artsy, Cooper Hewitt Smithsonian Design Museum, Core77, Penguin Random House, Screen Shot Mag, and Skillshare. In addition to these roles, I have mentored startups and independent creators directly at Parson's XRC Labs accelerator and New Museum's NEW INC cultural incubator. 

Professional Role: Director of Brand Content at Kickstarter

Expertise:
  • branding
  • storytelling
  • content strategy

Languages:

  • English 

» kickstarter