Jinal Shah

CMO, Feather

How I can help you:

  • Building a digital-first company? I have built a niche connecting brand and ecommerce. I can help you understand your customer funnel and customer behaviors online so you can convert more customers and get more sales. 
  • Need help with your marketing strategy?  I was named one of Top Ten Digital Strategists to Watch by The Guardian, and together we can come up with a marketing strategy that will work for you.
  • Let's develop your ecommerce strategy! I have 16+ years experience in consumer goods and have worked with many companies to build ecommerce marketing systems that encourage new consumer behavior and growth. I can help you understand the opportunities within your own ecommerce system.
  • Let's plan for growth! I can help you identify opportunities in your own business, and create an action plan to shape company culture and deliver growth.

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Get to know Jinal

Jinal is a sought-after digital leader and transformation agent. With over 16 years of experience in consumer goods and services in multi-national environments, she has developed deep expertise in identifying, and mobilizing growth opportunities and shaping company cultures to deliver growth.

She has taken career-defining risks from helping a $10 billion publicly traded company build their in-house agency serving e-commerce marketing needs for 34K products, to helping a subscription start-up trying to build a new consumer behavior double its market valuation. Jinal has built a strong reputation for operational excellence, building collaborative cultures, and coupling data-based decision making with informed intuition.

She has held senior roles at Feather, S'well, Newell Brands, and J. Walter Thompson. She was also named one of top ten digital strategists to watch by The Guardian and was a curator for TED’s Ads Worth Spreading program.

She currently is on the Advisory Board for Kent, an intimate’s apparel start-up and the CFDA’s sustainability program. She is also a Nest Fellow, a First Round Fast Trak Mentor, and a Founder Mentor with Pharrell’s Black Ambition Incubator.

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Proud Honoree of Fast Company's World Changing Ideas 2021