Christina Waterman

Director of Marketing, Shorty Awards

How I can help you:

  • Working on putting on an event? I’m a part of the rockstar team that brings you the Shorty Awards. I can help you build a communication strategy for your event or brainstorm strategies to grow revenue for an existing event.
  • Let’s develop a marketing strategy together! I can help you focus in on your goals, analyze your current results, and provide guidance as you develop a marketing plan.
  • I can help you improve your email marketing! Whether you need writing tips or are looking for guidance as you analyze the effectiveness of your overall email marketing funnel, I can provide you tips and advice from my experience with the Shorty Awards, Viacom, Lyft, and BBC.
  • Let’s work on your social media strategy! Working with the Shorty Awards means I stay on top of all the newest social strategies and approaches. We can look at your customer insights and posting strategy and brainstorm ways to improve customer retention or overall brand positioning.

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My background is in marketing (both B2B and B2C) and event production. I worked for BBC America's Communications & Events department where I produced consumer and internal events. I've also worked for Viacom in the VH1 Consumer Marketing department during a rebrand, where I executed consumer activations for a fresh line of programming.

I've been at the Shorty Awards for almost five years now. I've done everything from production to sales, to now leading all marketing and communications functions.

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Proud Honoree of Fast Company's World Changing Ideas 2021