How to Grow & Monetize Your Audience with Digital Marketing

 

How to Grow & Monetize Your Audience with Digital Marketing

Next Instructor Led Program Starts: 4/7/2022

Instructor: Sharon Panelo

  • Reach more people with your art
  • Develop an engaged community
  • Optimize your marketing funnel to convert more customers
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Promote your business and create awareness for your creative work

The rise of social media has created incredible opportunities for you to create awareness, communicate with, and sell directly to your customers. This course will explore all the ways you can communicate with your audience consistently across multiple channels authentically and efficiently.

You’ll learn how to leverage multiple different platforms and tools - across social media and the web - to reach the RIGHT customers who will truly support your creative work and your business.

Together, we’ll go through the entire marketing funnel and optimize each step of the way. When you come out of this course, you’ll have a thriving social scene that keeps your audience engaged and interested, an optimized website that’s built to attract and convert customers, and a funnel in place for converting visitors and fans into paying customers.

You’ll learn how to speak to your audience on social media and the web, and promote yourself in a way that doesn’t feel like intrusive advertising. You’ll learn how to use video to relate to your audience, and you’ll learn how to integrate all your marketing efforts to make your funnel easy to manage as a small business owner.

 

At a Glance

Instructor Led

$897

Program Start: April 7, 2022

  • Live sessions with course authors and practitioners 
  • 8 hours of on-demand video lectures
  • A private online community to network with peers
  • Supplementary resources, articles, and downloads
  • 8 weeks of access to course materials
  • Digital certificate of completion
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On-Demand

$297

Start Immediately

  • 8 hours of on-demand video lectures
  • Supplementary resources
  • 8 weeks of access to course materials
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what you'll learn
syllabus
your instructor

What you'll learn

  • Identify your brand's unique purpose and discover your ideal customers. 
  • Improve and optimize your website and SEO so you can reach more people who love your work and get more customers.
  • Learn how to use analytics effectively and efficiently so you can keep track of key performance indicators and start seeing meaningful progress and growth.
  • Identify and focus on the social media platforms that will get your work in front of your ideal customer base and develop a strategy to convert them to customers online.
  • Develop a content marketing strategy to utilize authentic and valuable content to draw more people into your world and create awareness for your products or services.
  • Discover how you can use online display advertising authentically to create more reach and recognition for your work and your business.
  • Explore a range of digital marketing formats and platforms including: digital video, social media, mobile, multi-channel integration, and more.

What you'll learn

  • Identify your brand's unique purpose and discover your ideal customers. 
  • Improve and optimize your website and SEO so you can reach more people who love your work and get more customers.
  • Learn how to use analytics effectively and efficiently so you can keep track of key performance indicators and start seeing meaningful progress and growth.
  • Identify and focus on the social media platforms that will get your work in front of your ideal customer base and develop a strategy to convert them to customers online.
  • Develop a content marketing strategy to utilize authentic and valuable content to draw more people into your world and create awareness for your products or services.
  • Discover how you can use online display advertising authentically to create more reach and recognition for your work and your business.
  • Explore a range of digital marketing formats and platforms including: digital video, social media, mobile, multi-channel integration, and more.

Sarah B.

Sharon was an incredible instructor! Each module was overflowing with useful insights and data making the class perfect for not only crash course in digital marketing, but also a very detailed and thorough study. The structure and material was presented in a way that was easy to digest and follow for someone, like myself, who wasn't familiar with many of the concepts covered before enrolling. The course exceeded my expectations. I couldn't recommend this class more!

Julianna D.

Sharon is thorough and thoughtful and the Digital Marketing course works for entrepreneurs on all levels from start-ups to successful businesses. Anyone who wants to up their views and/or move potential leads to the sales or repeat buyer column will learn how to create the roadmap to get there. The 'hot seat' sessions were great critiques. Thanks for offering this course!

Nicole F.

The instructor was great. Enjoyed the links on current trends during the Zoom meetings. Also found the “hot seat” sessions very useful in analyzing social media. Learned a lot about marketing that will be very useful in growing my business.

Your full syllabus

Meet your instructors

Your course author  Sharon Panelo

Sharon Panelo is an award-winning social and digital brand strategist with 10 years of agency experience crafting stories & strategy for the world’s most iconic brands including MasterCard, Michael Kors, McKinsey & Co., Viacom/MTV Networks, Oscar Health, General Mills, Chandon, Prada, L'Oréal, and Rolex.

As VP Strategy Director of McCann NY, she co-founded the agency’s first social media discipline and branded content studio. As a speaker, she’s presented on brands, culture, and career strategy for Social Media Week, AdWeek at The New York Times, Sweathead, and the We Are Next podcast. She’s been featured as an Industry Hero by Miami Ad School and is the strategist Resident Mentor for June 2020 for LGBTQIA+ and multicultural professionals. Ms. Panelo holds an M.S. Strategic Communications from Columbia University. She is based in New York City, and available everywhere.

brand strategist  |  marketing expert  |  social media & content marketing strategy
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Got questions?

Make Meaning

Your creative work has the power to impact so many people. Let us give you the tools and skills  you need to spread your message.

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Proud Honoree of Fast Company's World Changing Ideas 2021