Creative Product Development

• Designing a Product & Sharing with the Factory
• Designing Prototypes and Finding the Right Partner
• Taking the Prototypes and Tech Packs to Build the Product
• Finding the Right Supplies (Small Production Runs and Using Your Connections)
• How Many Units do You Need to Make to Start? (How to Watch What You're Spending)
• Growing Suppliers Once You have the Right Idea
• What's so Special About Your Idea?
• Comparing Your Factory to Others as You Grow

• Surveys
• Cold Calling Potential Customers
• What do Customers Want?
• Talk to Friends and Family
• Be Creative with Compensation
• Utilizing Feedback
• The Importance of Listening
• The Complete Product Lifecycle

• Originality
• Working in a Large Market
• Why Execution Matters
• Applying for Patents
• Patent Implications
• Trademark vs Patent
• Our Patent Process
• Our Trademark Process

• The Quality Control Process
• QC and it's Impact on Final Delivery
• Proactively Planning for Delays
• Using Quality Issues to Gain Evangelists
• Why You Shouldn't Fret with Quality Issues
• Customer Service
• Growth and QC Impact
• QC Costs Today vs Massive Issues Tomorrow

• Going from Startup to Successful Company
• Costs are Never What You Expect
• Be Creative
• The Art of the Pivot
• New Revenue Sources to Drive Your Company
• Persistance
• Turning the No's into a Yes

• Finding Contact Information
• How to Be Memorable
• Be Creative
• Do Your Research
• Be Appropriate
• Empathy
• How to Know when the Cold Email isn't Working

• Needs of the Business
• Internal vs External
• Leverage Your Community to Hire
• How to Drive Excitement
• Finding the Right Fits
• Why Should People Want to Join You?
• Hiring the Wrong Person (and Subsequent Firing)
• Communicating Hiring and Firing

• Building a Product Roadmap
• Taking Over all Your Time and Thoughts
• What can You do to Protect Yourself and How do You Save Money?
• What Milestones can You Achieve Before Quitting?
• Finding and Building an Advisory Board
• Fundraising
• Rollercoaster of a Startup

This course presents the product development process through the lens of healthwear company, Care+Wear. Think of this course like a big case study where you tap into a successful entrepreneur’s experience and learnings. 

This course is designed to be informative and practical to entrepreneurs in any stage of business, whether you're just starting or you have years of experience.

Instructor Led courses are best for learners who are looking for expert guidance and community. You will have live sessions with the course authors or other practitioners where you can ask questions and get feedback. You will also have a private community space where you can connect with other learners and find motivation.

On-Demand courses are best for learners who are self-motivated to log in and learn.

You will have access to the course material for 8 weeks starting from the beginning of the semester.

You can expect to spend between 2 and 4 hours per week to complete the course content as well as supplementary materials and recommended assignments.

You will not receive a grade for your assignments.

If you enroll in an Instructor Led course you may use your live sessions to ask the course author or practitioners questions about the assignments.

Yes! All Parsons Entrepreneur Academy courses are designed to be practical and based around real-world situations you may encounter in your own business. We work hard to bring in course authors and practitioners who actively work in the fields they teach and who use the skills they are sharing with you in their own business or professional life. 

You can view the refund policy here.

Parsons Entrepreneur Academy reserves the right to cancel courses. If a course in which you are enrolled is canceled, you will be notified and asked whether you wish to transfer to a different course or receive a full refund.