Creative Product Development

 

Creative Product Development

Next Instructor Led Program Starts: 4/5/2021

Instructor: Chaitenya Razdan

  • Develop products customers want to buy
  • Turn your idea into a real product
  • Build a team around your awesome product
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Turn your idea into a reality

You have a great idea. Now how do you turn that into a real, tangible product that your customers can buy? This course will take you through the entire product development process, so you can turn your vision into reality. 

In order to build a successful business an entrepreneur must create value for their customers. A great idea with little to no interest from customers will not translate into a viable business. 

You will learn how to utilize market research, surveys, and feedback to improve your raw idea and turn it into something a lot of people will WANT to buy. This market-focused approach will help you stay plugged into what consumers really need so you can authentically serve your audience.

You’ll learn all about  scaling manufacturing and suppliers and how to ensure the quality of your product both right now, and as you grow. 

When you come out of this course, you’ll have a plan for growing a business around your product idea that uses bootstrapping to get you started very quickly!

At a Glance

Instructor Led

$897

Program Start: April 5, 2021

  • Weekly live sessions with course authors and practitioners 
  • 8 hours of on-demand video lectures
  • A private online community to network with peers
  • Supplementary resources, articles, and downloads
  • 8 weeks of access to course materials
  • Digital certificate of completion
Enroll

On-Demand

$297

Start immediately

  • 8 hours of on-demand video lectures
  • Supplementary resources
  • 8 weeks of access to course materials
Enroll
what you'll learn
syllabus
your instructor

What you'll learn

  • Learn how to conduct market research and analyze market trends to ensure there’s a need for your product and identify your niche
  • Understand the product design process from idea to prototype to finished product
  • Learn how to separate yourself from your product idea and use feedback to understand how you product might be received before you even launch
  • Gauge your competition and learn how to set your product apart
  • Develop an approach to ensure the quality of your product at launch AND when you scale
  • Harness lean startup methods to get to market quickly and pivot if your idea isn’t catching on
  • Learn how to build a team of people around your product that are excited, qualified, and who fill a gap in your business

What you'll learn

  • Learn how to conduct market research and analyze market trends to ensure there’s a need for your product and identify your niche
  • Understand the product design process from idea to prototype to finished product
  • Learn how to separate yourself from your product idea and use feedback to understand how you product might be received before you even launch
  • Gauge your competition and learn how to set your product apart
  • Develop an approach to ensure the quality of your product at launch AND when you scale
  • Harness lean startup methods to get to market quickly and pivot if your idea isn’t catching on
  • Learn how to build a team of people around your product that are excited, qualified, and who fill a gap in your business

Your full syllabus

Meet your instructors

Your course author  Chaitenya Razdan

Chat Razdan is the Founder and CEO of Care+Wear, a leading provider of innovative healthwear focused on re-imaging how the world looks at and feels about healthcare. Having recognized the growing need to bring innovation and design to the healthcare industry, Razdan works in partnership with leading hospitals, patients and clinicians to create Care+Wear's clothing and accessories. 

Previously, Razdan was an investment banker at Goldman Sachs as well as a strategy consultant at A.T. Kearney. He was named one of Goldman Sachs’ 100 Most Intriguing Entrepreneurs of 2015 and a 2018 Rising Star in Healthcare by Becker’s Healthcare Review. Razdan is a proud University of Virginia graduate with an MBA from the University of Chicago Booth School of Business. Chat has spoken at various events and conferences such as the Aspen Ideas Festival, Association for Vascular Access and Oncology Nursing Society. He and Care+Wear have been featured in The New York Times, Forbes, Fast Company, Huffington Post, ABC and NPR among other media outlets. 

entrepreneur  |  founder and CEO of Care+Wear 
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Got questions?

The World is Waiting for Your Creative Idea

If you have an idea for a product, you can make it happen! Let us help guide you to make your dream a reality. 

Enroll in Instructor Led
Enroll in On-Demand