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Building a Mission Driven Creative Business

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Learn how to build a business that revolves around a powerful mission! By the end of the course, you'll have a strong mission statement that stakeholders and customers can rally behind, a company culture that inspires change, and the leadership skills you need to make an impact.

Building a Mission Driven Creative Business

-

Learn how to build a business that revolves around a powerful mission! By the end of the course, you'll have a strong mission statement that stakeholders and customers can rally behind, a company culture that inspires change, and the leadership skills you need to make an impact.
what you'll learn
syllabus
your instructor
 

Building a Mission Driven Creative Business

Not currently enrolling

Fully Online, 8 Weeks Access

Instructor: Noel McKenzie

  • Inspire others to support your creative vision with a strong mission statement
  • Design a business that truly has the power to change the world
  • Develop a culture of inclusion, diversity, and social impact

Make an IMPACT with Your Creative Work

This course will teach you how to build and run a creative business that revolves around a powerful mission so you can get your message further and use your art to create a real change in the world.

You’ll learn how to dedicate your passion to a cause and craft a strong mission and vision statement that truly inspires your customers, business partners, and employees. Together, we’ll explore what factors go into a strong mission and explore social impact, sustainability, diversity, inclusion, and core values. And we’ll look at how you can communicate your mission to attract the right people to your creative work. 

You’ll learn how to integrate your mission and vision into every aspect of your business and develop a company culture that will help you build a team that will rise up and move the mission forward. 

By the end of this course, you’ll have the skills you need to be a leader that inspires real change with art, music, dance, design, photography, or film.

At a Glance

On-Demand

Not currently enrolling

  • 8 hours of on-demand video lectures available online on any device
  • Learn from a practicing social entrepreneur
  • Learn practical, apply-immediately business tips
  • Supplementary resources and workbook
  • 8 weeks access to course materials

What you'll learn 

  • Learn how to write a compelling mission and vision statement that both customers as well as internal and external stakeholders can get behind, and master pitching techniques to sell your vision for the future.
  • Learn how to harness the power of a Minimum Viable Product to create products and services and start executing on your mission very quickly. 
  • Learn management techniques that make your team feel heard, represented, and supported, and keep team members inspired and motivated to execute your mission.
  • Understand diversity, equity and inclusion and how to uphold these principles in every aspect of your business. 
  • Put everything together into an impactful and inspirational story that you can present to the world to attract press, partners, and customers to your business and your mission.

What you'll learn 

  • Learn how to write a compelling mission and vision statement that both customers as well as internal and external stakeholders can get behind, and master pitching techniques to sell your vision for the future.
  • Learn how to harness the power of an Minimum Viable Product to create products and services and start executing on your mission very quickly. 
  • Learn management techniques that make your team feel heard, represented, and supported, and keep team members inspired and motivated to execute your mission.
  • Understand diversity, equity and inclusion and how to uphold these principles in every aspect of your business. 
  • Put everything together into an impactful and inspirational story that you can present to the world to attract press, partners, and customers to your business and your mission.

Heather A.

Noel was absolutely phenomenal-he covered topics I was either completely unaware of, or incredibly confused by making the topics understandable and applicable.

Richard H.

This class was great! Good information presented by an energetic host.

Xio G.

Teacher was great and gave lots of real world examples!

Why On-Demand?

On-Demand courses are fully online and self-paced with 8 weeks access to course materials.

Fit into ANY schedule

Creatives and entrepreneurs are BUSY people—and we get that! Traditional business training can be hard to fit in between meetings and launches, but with a Parsons Entrepreneur Academy On-Demand course, YOU set the schedule! Access course material on-the-go, on any device, and learn on your own time.

8 weeks access

Sometimes things just come up. Whether it's an unexpected opportunity (go you!) or a mad dash to get a big client project finished, one thing you DON'T need to worry about is your Parsons Entrepreneur Academy course. Because you get 8 weeks access and can go at your own pace, it’s easy to finish your lessons even when life gets busy.

The business knowledge you need WHEN you need it

Starting and running a business is an ever-shifting and evolving task. Self-directed courses give you the freedom to jump around the modules to lessons you need in your business NOW. And with 8 weeks access to course material, you can revisit lessons if you need a refresher or encounter new scenarios in your business.

Your full syllabus

Meet your instructor

Your instructor  Noel McKenzie

Noel McKenzie is a Black, Queer, Jamerican social entrepreneur and organizational development consultant based in Brooklyn, New York. He is Executive Director of Represented Foundation, a company he founded to close the diversity gap in the social impact leadership. Drawing from his own experiences with racial biases in the nonprofit leadership, Noel created the Vision. Execution. Results. (V.E.R.) incubator, a social impact training program, that helps Black and Brown social entrepreneurs launch social enterprises.

As a social entrepreneur, Noel designs leadership development opportunities and workshops that blend culture and service to promote access and intentional community-building.

As a consultant, Noel pulls from over 10 years working in People Operations. He's trained teams behind large-scale international nonprofits like Girls Who Code and Library For All to write HR policies rooted in social impact, and equity and inclusion. 

Noel is an American Express Emerging Leaders fellow of 2019, a 2020 honoree from the BET network’s Black Excellence Campaign and a 2021 inductee to the Black Innovation Alliance. Noel is a graduate of Emory University in Atlanta, Georgia, and earned his Masters Degree in Nonprofit Management from The Milano Graduate School at the New School in New York.

social entrepreneur |  organizational development consultant  

Got questions?

BE the Change You Want to See in the World

Whether you're just getting started or you already have a thriving business, your creative work has the power to change the world. Let us help you harness your passion and build a business that stands for something.