Booking Projects & Managing Clients
Your full syllabus
Module 1: Identify the Marketing Need & Communicate Your Unique Value
Module 2: Delivering the Goods While Closing Deals
Module 3: Targeting, Identifying, and Vetting Clients, Customers, and Partners
Module 4: Pricing Your Products/Services Strategically
Module 5: Crafting Customer Experience
Module 6: Using Money to Make Money
Module 7: Pitches, Proposals, and Presentations
Module 8: Staying in Love with Your Business and Growing Together
Meet your instructors
Your course author Alex Levin
Parsons alumni BBA in Strategic Design and Management '11
Alex Levin is a business strategist, brand designer, and entrepreneur based in New York City. He founded L+R, an international technology design studio and strategy consulting firm supporting Fortune 500 organizations and small businesses, in 2012. L+R has since won a Red Dot Award, Webby Awards, and has been placed on the Clutch 1000 list.
Alex spearheads L+R’s end-to-end consulting, which includes design research and analysis, brand strategy, and applied digital technology. He also leads the company’s luxury vertical business unit, Liquid Crystal. His specialization in luxury, branding, and customer experience has led to award-winning solutions for companies such as Amazon Web Services, Google, Global Citizen, NewsCorp, Louis Vuitton, the Estée Lauder Companies, Hilton Worldwide, BuzzFeed, Time Inc., Newell Brands, The Durst Organization, and Unilever.
He is a mentor at XRC Labs, supports the New York Garment Center Suppliers Association (NYGCSA), is an alumnus of the Luxury Education Foundation, and a member of the Ad Council’s UX Advisory Board. In 2019, Alex was featured on the Forbes 30 Under 30 List.