Your brand is thriving on Instagram. Your latest TikTok video was a hit. Your snaps keep everything fresh.
But how do you get some of that love to equal social media traffic to the site where you actually sell your creative work and tell your story?
Your website is the centerpiece of your digital ecosystem -- the more traffic you drive to it, the more impact it can have achieving the goals of your business, whether that’s to sell your music, offer your photography services, or promote your upcoming book. Your site is your owned domain — you’re not renting it, you’ve built it on your property, and you control all the rules.
In contrast, building your brand on Facebook is renting that space on Facebook. You don’t have control over design updates, algorithm changes, or what happens at Zuckerberg’s next Congressional hearing. If Facebook's operations are disrupted, you could lose all access to the audience you've built on...