Advertising on social media is something that a lot of creative entrepreneurs tell themselves they should be doing... After all, it's a proven way to raise awareness for your brand, drive traffic to your website, and get your products and services in front of a new audience of consumers.
... But few entrepreneurs actually take the steps to create and manage long-term ad strategies on Facebook and Instagram.
You might think it's too expensive to run ads on Facebook and Instagram, or that it's just not in the cards for a startup that might have limited marketing budget.
But social media advertising can actually be very effective for companies at any stage with any budget - IF you approach it the right way. There's a lot of iterating that goes into finding the top performing ads for your unique business. And not only will a winning ad help your business grow, you'll also gain valuable insights on your customers and what messaging resonates with them!
To help you...
Your brand is thriving on Instagram. Your latest TikTok video was a hit. Your snaps keep everything fresh.
But how do you get some of that love to equal social media traffic to the site where you actually sell your creative work and tell your story?
Your website is the centerpiece of your digital ecosystem -- the more traffic you drive to it, the more impact it can have achieving the goals of your business, whether that’s to sell your music, offer your photography services, or promote your upcoming book. Your site is your owned domain — you’re not renting it, you’ve built it on your property, and you control all the rules.
In contrast, building your brand on Facebook is renting that space on Facebook. You don’t have control over design updates, algorithm changes, or what happens at Zuckerberg’s next Congressional hearing. If Facebook's operations are disrupted, you could lose all access to the audience you've built on...