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JEFA NATION is Here

We are looking for the next Latina mogul-in-the-making, and we've partnered with Eva Longoria, America Ferrera and a few other folks to help us find her.

First, some stats--courtesy of our friends at Support Latino Business:

  • Latino/x small business owners are the fastest growing group of entrepreneurs in the United States
  • Latinas lead 44% of Latino/x small businesses that range from restaurants, online apparel shops, beauty and lifestyle products to financial services
  • Latino/x-owned businesses contribute over $800 billion to the American economy every year
  • These entrepreneurs are often unable to scale at the same rates in comparison to their non-Latino/x counterparts
  • The COVID pandemic has made this discrepancy even larger

This is why we are so proud and excited to announce JEFA NATION, a contest to support Latina entrepreneurship launching on the third annual Support Latino Business Day, which is today: September 14, 2021.

In order to be eligible,...

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