Build a Business
Around Your ART

The 4 M's of Successful Entrepreneurs

What does it take for a creative entrepreneur to succeed?

What separates the artists and musicians who never get their ideas off the ground from the self-made icons who create global brands, perennial best-sellers, and have a lasting impact on their market - and society as a whole?

This is a question that the team here at Parsons Entrepreneur Academy have studied obsessively…

And the insight that has emerged… is that there are some key “factors” that nearly ALL successful entrepreneurs have in common.

Let’s call them… 

The 4 M’s of Entrepreneurial Success:

1 - Mindset

2 - Mentorship

3 - Methodology

4 - The Mastermind Effect

Now, to be clear, these 4 factors are the things that allow a talented, creative genius like yourself to make it in BUSINESS.

You wouldn’t be here, reading this, if you didn’t already have something incredible to add to the world… You’re already a talented and innovative artist,...

Continue Reading...

How ShopShops CEO Liyia Wu Raised 20 Million for Her Startup

To say Liyia Wu is a Jane of all trades would be an understatement. 

Parsons Entrepreneur Academy had the chance to chat with Liyia Wu, the CEO, and co-founder of ShopShops — an innovative shopping platform that connects brick-and-mortar stores with consumers across the globe.  

From Parsons to Entrepreneur: How Liyia Wu Went From Graduate to CEO

Shortly after graduating from Saunder’s Business School of the University of British Columbia with a double major in finance and accounting, Wu decided to delve into the media industry in Beijing. It didn’t take long, however, for Wu’s true passion to find and persuade her into moving to the fashion capital of the decade — New York City. 

“I've always loved fashion,” says Wu. “When I graduated from the program [Associate of Arts and Sciences (AAS) Fashion Merchandising at Parsons], I worked in New York for about three years and then went back to China. I opened a...

Continue Reading...

Why Every Creative Entrepreneur Needs a Business Mentor

DOUBT is a natural feature of the human mind, coded into our psyche since the dawn of time to help us survive as a species. But it’s also the #1 stumbling block for an entrepreneur and/or artist who wants to build a business and career around their art.

That urge to double, triple, and quadruple check our safety in any given moment was INVALUABLE back in the paleolithic period - so we could avoid stepping on a venomous snake that looked like a root, or poisoning ourselves by eating the wrong kind of berry... 

...but that instinct hasn’t evolved to match our current conditions, and the types of stressors we deal with in the modern world. 

Playing the "mental game" as a creative entrepreneur

As creative entrepreneurs, when left to our own devices, we can become our own worst enemy when it comes to making smart business decisions… and sticking to those decisions.

See, it’s not hard to come up with a business plan on your own.

With the...

Continue Reading...

5 Tips for Designers Launching Mission-Driven Businesses

FFORA Founder Lucy Jones on how to build purpose into your mission-driven business, find mentors, work with investors, and protect your work.

Lucy Jones didn’t set out to have a career in fashion. “When I was younger, I thought it was just a hobby,” she says. After a textiles class opened her eyes to the possibilities, Jones enrolled in the Parsons BFA Fashion Design program and established her path. Her thesis project, Seated Design, which focused on clothing for the seated body, specifically people who use wheelchairs, won her the 2015 Womenswear Designer of the Year award and landed her on the 2016 Forbes 30 Under 30 list.

Since then, Jones has solidified her passion for creating clothing and accessories for people who have disabilities. In 2019, after an educational fellowship with Eileen Fisher and a stint at the XRC Labs accelerator program to focus her idea, she took a leap of faith to launch FFORA (a play on the phrase “fashion for all”), a line...

Continue Reading...
1 2
Close

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.