Advertising on social media is something that a lot of creative entrepreneurs tell themselves they should be doing... After all, it's a proven way to raise awareness for your brand, drive traffic to your website, and get your products and services in front of a new audience of consumers.
... But few entrepreneurs actually take the steps to create and manage long-term ad strategies on Facebook and Instagram.
You might think it's too expensive to run ads on Facebook and Instagram, or that it's just not in the cards for a startup that might have limited marketing budget.
But social media advertising can actually be very effective for companies at any stage with any budget - IF you approach it the right way. There's a lot of iterating that goes into finding the top performing ads for your unique business. And not only will a winning ad help your business grow, you'll also gain valuable insights on your customers and what messaging resonates with them!
To help you...
Parsons Entrepreneur Academy is proud to be named a World Changing Ideas Awards 2021 honoree in the category of Education by Fast Company! The Education award is selected by a panel of industry leaders tasked with identifying “initiatives that help inspire better and more equitable learning.”
Thank you to the editors and writers at Fast Company for this recognition!
“We are honored to be identified as a World Changing Idea by Fast Company,” says Belén Aranda-Alvarado, who leads the marketing efforts at Parsons Entrepreneur Academy. “Our mission is to inspire creative entrepreneurs to build successful businesses around their art. Since launch, we have created a network of almost 2,000 creative entrepreneurs, enrolled over 350 individuals in our online courses, mentored creative professionals at very different stages in their start-up journey, and shared business training with over 4,000 webinar participants from all over the world."
Jake Sargent is a leading voice in sustainable design companies, in part because he takes such a holistic, multi-pronged approach.
He’s the founder of Atmos, a sustainability-minded magazine and media company that considers environmental issues through a design and culture lens.
On top of that, he cofounded Magic Hour VC in 2017, and has since backed companies that further environmental consciousness, human wellness, and cultural resonance—like Buffy sustainable bedding, Seed probiotics, Naadam fair knitwear, and This Saves Lives snacktivism products, to name a few.
Given his wide and deep knowledge of entrepreneurship in service of sustainability, we asked him about inspirations, essentials, and what it means to really think big in this space. Watch the full interview right here:
Jake Sargent: One thing that really came to the forefront this year is the role that capitalism plays in oppression, and...
Your creative work is so unique. But how do you convey that value to customers and clients? That's where your value proposition comes into play!
A value proposition is a concise way to describe the unique value you, your company, and your product or service will provide your customer or client. It's a way to differentiate yourself from all the other creatives and creative businesses out there. But it goes even further than that. A strong value proposition allows you to attract the people who truly align with what you're all about.
Now, actually writing a concise statement that accomplishes all that can definitely feel overwhelming, and that's why we brought in PwC strategy and design expert John Jones to lead an interactive workshop guiding our members through writing their very own unique value proposition tree.
John has 20 years experience in service design, product design, strategic planning and brand development across multiple consumer touchpoints...
Taxes - the little word that instills fear in just about every self employed person. So much so that many people put off even thinking about taxes until the very last minute just to be hit with mountains of work digging through paperwork, invoices, and documents to file in time.
Especially for self-employed folx, taxes stir up negative emotions.
But it doesn't have to be that way!
You can approach tax season from a place of empowerment and confidence! All it takes is a foundational knowledge of taxes - what they are, how you're charged, and most importantly, how you can lower your tax rate!
Knowledge = confidence. Seriously, sitting down to do taxes knowing you have all your ducks in a row, or scoring a bigger tax break for your creative business is the BEST feeling in the world.
That's why we've brought small business financial consultant and instructor here at Parsons Entrepreneur Academy, Andi Smiles to teach you how to become a tax ninja with...
Underpricing is one of the most common reasons self-employed people struggle to meet their financial obligations and pay themselves. But, figuring out how to price your services is one of the hardest parts of building a business.
Price your services too high, and you risk isolating your customers. Price them too low, and you’ll have a hard time covering your costs and expenses.
So how do you set your prices so that your business is financially sound? And what do you do when imposter syndrome and negative thoughts make you second guess your pricing model?
We broke it down for you in a handy template which you can download for free right here.
Read on to learn how to calculate your prices sustainably for your business and you, the owner.
The biggest pricing mistake people make is setting their prices reactively. There are two types of reactive pricing: external and internal.
External reactive pricing is when you...
As a creative, the very thought of writing a business plan can be well... intimidating as all HECK. Not to mention most business plans seem more like mini books filled with numbers and charts and investor-friendly language. Without business training, it can be hard to figure out where to start, and so it becomes one of those things we know we should do, but keep putting off.
Charles Harbison has always colored outside of the lines in his career. While in undergrad, the North Carolina-native left an architecture program to pursue a double degree in fine art and textile science. There he went on to fall in love with fashion studying indigenous fabric design in Uzbekistan.
After graduating from the Parsons School for Design, he became a top designer at Michael Kors, Luca Luca, and Billy Reid, before starting his own line, HARBISON, somewhat by accident after experiencing industry burn out.
Over the years his work has caught the attention of Michelle Obama, Solange, Beyonce and Ava Duvernay, who are fans of his luxury, gender-fluid brand. Harbison will be designing a sustainable fashion line for Banana Republic in partnership with Harlem’s Fashion Row, available September 2021.
We asked Harbison a few questions about fashion, sustainability, and starting and running a creative business. Watch the full interview right here:
Or read on to...
For some, the idea of quitting a stable 9-to-5 to take a blind leap of faith is terrifying, but for Mandy Bowman, a Brooklyn native and the founder of Official Black Wall Street, the largest digital directory for Black businesses, it was liberating. Shortly after receiving a degree in Entrepreneurship and Global Business Management at Babson College, Bowman decided to pursue her passion: Empowering the Black community overall by becoming a driving force of the #BuyBlack movement.
In 2016, Bowman created Official Black Wall Street — a digital platform that connects consumers to Black-owned businesses in the U.S., Canada, the Caribbean, and the United Kingdom. In addition to alerting users whenever they’re near a Black-owned business, Official Black Wall Street also provides Black entrepreneurs with the tools and resources they need to thrive. Bowman named the website and its corresponding app after the Black Wall Street Massacre that occurred in Tulsa, Oklahoma, in...
Jeff Lindor believes the future of business lies in the strength of community. As the founder of two businesses, Lindor spent years working in brand marketing and urban policy, where he realized something was missing in the many powerful boardrooms he worked in: representation.
“I just realized that I was mainly the only Black person in the room. So then, I was really on this quest to help to solve this isolation problem amongst Black professionals,” says Lindor, who graduated with a Masters in Urban Policy from the New School in 2014.
Structuring a thriving community has been at the cornerstone of Lindor’s career. In 2015, the Haitian-born, Brooklyn-native served as a strategic advisor for The New York Department of Correction, where he led the city’s law enforcement executives on policy, operations and strategic planning. Prior to, he worked as a marketing manager, leading a major healthcare company during the first roll out of the Affordable...